Pay Per Click Advertising – How to Get A Return on Your Investment

Is Pay per click working for anyone?

The model of pay per click advertising looks like a great idea as it guarantees that your ad ends up in front of users in your niche. This can definitely be a good thing, but with the high level of competition in the online environment it is important to spend your money wisely. The old days of only paying a couple of cents per click are gone, especially if you are in a highly competitive niche. There are some important steps to consider when setting up your pay per click campaigns. I will touch on a few of them below and then expand on them.

  1. Research the niche you are in, become an expert at exactly what the people that buy your products are searching for.
  2. Do your keyword research. Find the keywords that people search for that are actually looking to BUY something. There is plenty of places to research products, without using up your precious clicks.
  3. Prepare your budget, based on the cost per click as well as the number of clicks you’re looking to get in a day! This is important!
  4. Write several ads right off the bat, also write and research several ad headlines. The headline is the first thing people scan, it is VITAL.
  5. Learn about negative keywords, so that you can ensure your clicks are not being wasted on looky lous and browsers.

Research Your Niche

If you want to be successful with pay per click advertising it is important that you KNOW what your selling. This becomes important if people start to email you and ask you why they should buy from you! Take the time to learn the product or products you are going to sell. Transfer that knowledge into your landing pages, with authority. People don’t just buy stuff anymore, they need to know they are getting it from an authority on the product. You need to have a personal touch with people, and with PPC enhanced ads, you can have a link straight to your contact you page, so that if a person has questions it only costs you ONE click and you now have their email address. (opted in lead).

Keyword Research

This has been beaten to death on other websites, and I will not repeat it here, but the point I want to ensure you take from this article, IS find the phrases that a person looking to BUY your product would type into Google. You want the BUYERS to click on your ad, they can research it anywhere, you want the people that are online with their credit cards already out. There are some great sites that teach you step by step how to do this effectively, and it is vital that you take the time to do this!

Set your budget, and adhere to it.

This is an easy thing to let get away from you. What you need to do here, is track your profit to PPC spend. It’s a simple tip, but one many people forget about. They are excited that they made a $100 product profit, but they neglect to notice they spent $175 on advertising that they let get out of hand. You must be diligent in tracking your profit margin from your advertising. each click should net you an end profit. If you want to find that out, find out how much your profit is over your spending, and then divide the number of clicks by the result that will give you your average PROFIT per click.

If you find you are NOT making a profit, revamp your ads.

Write several ads and Headlines

After you have done your keyword research and have some long tail buyer key phrases, next you need to put them into ads. Use them in Headlines and then in the ad copy. Remember you only have a few words to grab that buyers’ attention. Brainstorming here is a good idea, grab your characters that are allowed and then build ad copy that fits into that space, and do the same with headlines. Write as many as you can, no matter how silly you think they are. If they use those buyer key words or word phrases then write them down.

Negative Key words

Negative key words are the words that you DON’T want your ad to show up with. These words should be researched as well. The words you should put here are the words that the looky lous and browsers search. For example, if your product is about weight loss, then a good longtail key phrase would be ” cheap weight loss products”, and an example of a negative keyword would be “FREE weight loss products” or “DIET” Not only would those be COSTLY key words, they won’t get you clicks from the people that are ready to buy something.

These are just a few of the tips that are vitally important when you are planning to use Pay Per Click advertising. Don’t get me wrong, I am not against PPC in anyway, and in fact if you set your campaigns up properly, then you will most likely enjoy a substantial return on your investment. If you are not careful though, it is likely you will spend a lot of money and be working from the red most of the time!

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